Most health and exercise professionals agree that children "learn" their physical activity habits mostly from their parents. While schools and other organisations clearly play a valuable role in promoting the benefits of exercise, the best role models for a child are their immediate family. Therefore the Kellogg's Active Living Fund is very keen to fund activities that enable adults and children to exercise together.

Who can apply?

The fund is open to applications from charities and other voluntary and community organisations for projects engaging with young people up to 25 years of age. The top priority beneficiary area is family units, children and

adults undertaking physical activity together and the second priority area is children aged up to 18.

The maximum grant request that will be considered is £1,000.

Kellogg's will not consider applications for contributions to larger/major appeals. (Where the overall project cost would not cover at least 50% of the total project cost)

How do I apply?

Before applying for funding please ensure you read the guidelines fully. You can either apply using the online application form or download the form for completion. When completing the application form be sure to complete all sections for incomplete applications will not be considered for funding by the panel.

If you would prefer to complete a paper application form you can request this by emailing This e-mail address is being protected from spambots. You need JavaScript enabled to view it

How will my application be assessed?

Your application will be considered by a panel of Kellogg's staff that will score your project depending on how well you meet the fund's criteria. This panel meet every two months and you should receive a decision on your application within approximately 10 weeks of submitting your application.

Please note that the panel's decision is final and there is no right of appeal.

Are there things that the Fund will not pay for?

Yes, grants will not be made:

• To individual athletes, sportsmen and women,
• For costs associated with salaries or posts,
• To profit making organisations, towards transport costs, as all projects should be accessible to ensure sustainability,
• To applications where the request does not directly support the activity being undertaken, for example the fund will consider a request for equipment, but not for maintenance on a building being used,
• To retrospective applications, where the activity has either taken place or has commenced at the time an application is considered by the Kellogg's panel,
• For costs relating to refreshments.

For any queries in relation to this application or if you would like help or support in completing your application form please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it